ASAI Bangkok Chinatown
Chinatown
Lean-luxury hotel concept launched in 2020, featuring minimalist 18-26m² rooms, communal spaces with organic herb garden, and technology-driven operations. Marks Dusit International's entry into affordable lifestyle hospitality.
Concept
Inaugural property of ASAI Hotels, introducing a "lean-luxury" model that strips back services while maintaining quality essentials. The 224-room property pioneers Dusit International's experimental approach to technology-driven hospitality operations.
Architectural Features
- 18-26m² rooms equipped with high-pressure rain showers and integrated USB workstations
- Large communal courtyard featuring organic herb garden
- Self-check-in kiosks integrated into lobby design
- Connected to Hi Chinatown mall complex
Technical Innovation
- Data-driven operational model with streamlined staff structure
- Multi-functional spaces allowing staff role flexibility
- Integrated technology systems for check-in and room controls
Sustainability Elements
- Organic herb garden supplying on-site restaurant
- Water refill stations throughout property
- Local sourcing partnerships with neighborhood vendors
Cultural Integration
Property design incorporates references to local heritage through:
- Collaboration with neighborhood artisans
- Integration with adjacent fresh markets
- Direct access to historic temple sites
- Connection to traditional shophouse architecture