ASAI Bangkok Chinatown

Concept

Inaugural property of ASAI Hotels, introducing a "lean-luxury" model that strips back services while maintaining quality essentials. The 224-room property pioneers Dusit International's experimental approach to technology-driven hospitality operations.

Architectural Features

• 18-26m² rooms equipped with high-pressure rain showers and integrated USB workstations
• Large communal courtyard featuring organic herb garden
• Self-check-in kiosks integrated into lobby design
• Connected to Hi Chinatown mall complex

Technical Innovation

• Data-driven operational model with streamlined staff structure
• Multi-functional spaces allowing staff role flexibility
• Integrated technology systems for check-in and room controls

Sustainability Elements

• Organic herb garden supplying on-site restaurant
• Water refill stations throughout property
• Local sourcing partnerships with neighborhood vendors

Cultural Integration

Property design incorporates references to local heritage through:

• Collaboration with neighborhood artisans
• Integration with adjacent fresh markets
• Direct access to historic temple sites
• Connection to traditional shophouse architecture