Yastik

Yastik: Artisanal Luxury Cushions

Founded in 2005 by Turkish fashion designer Rifat Özbek and partner Erdal Karaman, Yastik has established itself as a premier brand in luxury decorative pillows.

Design Innovation

• Reversible cushions offering two distinct designs
• Patterns inspired by gardens, tribal paintings, mosaics, and ancient tiles
• Down filling enhanced with dried lavender

Material Excellence

• Utilizes rare textiles including:
  • Hand-woven ikats
  • Suzani embroideries from Central Asia
• Select limited editions crafted from vintage fabrics
• Over 100 patterns, regularly updated

Craftsmanship and Exclusivity

• Limited manufacturing to maintain product rarity
• Prices can reach up to £900 per cushion
• Cushions considered collectible art pieces

Global Presence

• Stores in Istanbul, Izmir, and London
• Wholesale distribution in international department stores
• Collaborations with hotels and interior designers

Brand Identity

• Fusion of Central Asian textile heritage with contemporary design
• Attracts a clientele including celebrities
• Recognized for combining traditional craftsmanship with modern aesthetics