Luxury cushion brand founded in 2005, specializing in high-end decorative pillows using rare textiles and inspired patterns. Limited production maintains exclusivity, with prices reaching up to £900 per cushion.
Yastik: Artisanal Luxury Cushions
Founded in 2005 by Turkish fashion designer Rifat Özbek and partner Erdal Karaman, Yastik has established itself as a premier brand in luxury decorative pillows.
Design Innovation
- Reversible cushions offering two distinct designs
- Patterns inspired by gardens, tribal paintings, mosaics, and ancient tiles
- Down filling enhanced with dried lavender
Material Excellence
- Utilizes rare textiles including:
- Hand-woven ikats
- Suzani embroideries from Central Asia
- Select limited editions crafted from vintage fabrics
- Over 100 patterns, regularly updated
Craftsmanship and Exclusivity
- Limited manufacturing to maintain product rarity
- Prices can reach up to £900 per cushion
- Cushions considered collectible art pieces
Global Presence
- Stores in Istanbul, Izmir, and London
- Wholesale distribution in international department stores
- Collaborations with hotels and interior designers
Brand Identity
- Fusion of Central Asian textile heritage with contemporary design
- Attracts a clientele including celebrities
- Recognized for combining traditional craftsmanship with modern aesthetics