With nearly fifty stalls sharing the orange juice market in the square, no passerby can resist the constant call of the citrus pressers. With prices ranging from 3 to 4 dirhams depending on the season, the cost of a glass of juice is close to that of a small bottle of mineral water, so why hold back?
Before arriving at this delicious beverage, the oranges are picked in the Agadir region, only to end up in the wholesale market of Marrakech, where they are bought by all the citrus resellers.
To understand how these small businesses operate, M!M conducted an investigation along with Simo, the operator of cart No. 1.