Buly 1803
Le Marais
Parisian beauty boutique offering water-based perfumes, natural cosmetics, and accessories in a vintage apothecary setting. Stands out with personalized packaging and integrated café.
Unique Concept
Officine Universelle Buly, founded in 1803 and relaunched in 2014, reinvents the traditional beauty store. Located in the Marais, it combines ancestral formulations with modern cosmetic techniques in a vintage apothecary setting.
Distinctive Products
- Water-based perfumes
- Skincare with natural ingredients
- Scented candles
- Grooming accessories (porcelain toothbrushes, combs)
Innovations
- Personalized packaging with handwritten calligraphy on each label
- Option to engrave certain products (e.g., lip balm case)
- Product presentation using old-fashioned pipettes
Customer Experience
- Integrated café/espresso bar, allowing customers to enjoy a drink while shopping
- Immersive atmosphere reminiscent of another era
- Service focused on advice and personalization
Practical Information
- Ideal for finding unique Parisian gifts
- Product range spanning from cosmetics to beauty accessories